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16 Ways AI Is Being Used In Creative Processes and Workflows



Have you ever thought about how AI is transforming the creative process? What innovative AI applications are emerging in the realm of creativity? Can AI revolutionize the concept of creativity itself, or is it merely a tool to enhance existing creative processes?

These questions frequently cross your mind whether you are an artist, designer, content writer, filmmaker, composer, or a part of a creative agency. And that’s not surprising.

Because of the integration of AI, the world of creative art and media is constantly evolving. AI has evolved into a crucial tool for creative studios and agencies in this age of technological advancements, completely changing how projects are conceived, developed, and carried out. With AI-powered tools, more people are able to enter the market, even if they lack technical expertise.

In this article, we will look at how AI is helping creative studios and agencies to unleash new creative potential and increase productivity.

So, let’s delve into some amazing insights

How Is AI Being Used In The Creative World

In the current environment, the face of AI is constantly changing. Major corporations like Amazon, Google, Adobe, and OpenAI use AI in their operations to make their work simpler, more innovative, and more efficient.

In addition to these industry titans, AI is helping designers, artists, and content producers in their work and to try out new methods. From designing a product to producing calming music, AI offers wide advantages for the creative industries. 

Let us talk about some of the advantages and use cases in the creative industries

AI in Graphic Design

AI can help streamline the design process for graphic designers by offering layout suggestions, color schemes, and font combinations.

  • Automated Image Editing: AI can automate processes like background removal, color correction, and image enhancement, accelerating the design process.
  • Effective Design Iterations: AI-powered tools can quickly generate and iterate design options, cutting down on the amount of time needed to explore different creative concepts. 
  • Consistency in Branding: AI ensures brand consistency by analyzing and adhering to established brand guidelines in design projects.


Doozoo is an AI-driven graphic designing tool built using Image generation and NLP to automate the hassle of designing visual content like graphics, ads, posts, and so on. This tool wraps the process from specifications to design results from days to seconds, while maintaining simplicity and flexibility.

AI in Content Creation and Copywriting

AI can be used to generate content for a variety of purposes during the creative process, including writing content, designing graphics, producing animated videos, and even composing music or creating original works of art. While artificial intelligence-generated content might not completely replace human creativity, it can act as a springboard or source of inspiration for further creative exploration.

  • Time Savings: AI-generated content can save time in producing text for marketing materials, social media posts, and blogs. For example, tools like ChatGPT can be used to generate variety of engaging and appealing content 
  • Personalization: AI can create personalized content by tailoring messages to individual user preferences and behaviors.
  • A/B Testing Efficiency: AI can quickly generate multiple versions of ad copy, headlines, or email subject lines for A/B testing, optimizing content performance.

AI in Video Editing and Animation

AI-powered tools can automatically enhance and edit images and videos, adjusting colors, removing backgrounds, and applying filters with impressive accuracy.

  • Automated Video Editing: AI can assist in automating the video editing process, including scene selection, transitions, and visual effects.


Peersuma is an AI video editing tool to generates automated small and crisp videos, combined with different filters and motion effects all within seconds. This tool will analyze the uploaded video and images through AI, extract the best moments, and merge them into an amazing fresh shot. 

  • Realistic Animations: AI can generate lifelike animations and special effects, enhancing the visual appeal of videos and motion graphics.

AI in Music Production and Composition

AI can compose original music, assist musicians in songwriting, and generate background music suitable for various applications.

  • Creative Inspiration: AI-generated music can inspire composers and musicians with fresh ideas and unique melodies.
  • Enhanced Collaboration: AI tools can facilitate collaboration between musicians and AI systems, resulting in novel and experimental compositions.

AI in Digital Marketing and Advertising

AI allows for personalized experiences by analyzing user behavior and preferences. In advertising and marketing, this can lead to more relevant and engaging content that resonates with specific audiences.

  • Audience Segmentation: AI can analyze user data to segment audiences and target advertising campaigns more effectively.
  • Dynamic Ad Content: AI can personalize ad content in real time, increasing user engagement and conversion rates.
  • Data Analysis: AI can process and analyze vast amounts of data from various sources, providing valuable insights for creative trend analysis. 
  • Consumer Sentiment Analysis: AI can gauge consumer sentiment and feedback on creative campaigns, helping agencies refine their strategies.

AI in VR and AR Experiences

AI can improve the realism and interactivity of VR and AR content, providing immersive experiences for users.

  • Immersive Content Creation: AI can create lifelike virtual environments and characters, enhancing the overall user experience in VR and AR applications.
  • Real-time Interactivity: AI-driven systems can adapt VR and AR experiences based on user interactions, creating dynamic and responsive content.

AI in User Experience (UX) Design

AI can enhance the user experience in various creative applications. For example, chatbots can offer personalized assistance, virtual reality (VR) experiences can be tailored based on user preferences, and AI-generated content can adapt to individual tastes.

  • Data-Driven Design Decisions: AI can analyze user behavior and preferences to inform UX design decisions, resulting in more intuitive and user-friendly interfaces.
  • Personalized User Experiences: AI can adapt interfaces and content based on individual user interactions, providing personalized user experiences.

AI in 3D Modeling and Animation

  • Time-efficient Modeling: AI can automate certain aspects of 3D modeling, expediting the creation of complex 3D assets for animations and simulations.
  • Realistic Character Animation: AI-driven motion capture systems can generate realistic and natural animations for characters, saving time and resources in the animation pipeline.

AI in Art & Photography

AI in photo editing has revolutionized the way we enhance and manipulate images. With advancements in machine learning and computer vision, AI-powered photo editing tools have become more sophisticated and accessible

  • Automated Image Tagging and Organization: AI can analyze and categorize photographs, making it easier to search and manage extensive image libraries.
  • Enhanced Image Enhancement: AI algorithms can enhance photo quality by reducing noise, adjusting lighting, and improving image clarity.
  • Creating Art: AI can create generative art and designs based on specific parameters, inspiring new and unique creative expressions. Just like this Photosthetic.


Photo Retouch is a web application built using Computer Vision that comprises three main features AI background remover, Smooth skin to enhance facial features, and Digital makeup to apply makeup on portraits and images bringing up life to your dull and old photos.

AI in Fashion Design

AI has made a significant impact on the fashion industry, transforming various aspects of the fashion lifecycle, from design and production to marketing and customer experience.

  • Predictive Trend Analysis: AI can forecast fashion trends based on social media data, historical fashion data, and runway collections, helping designers create trend-conscious designs.
  • Virtual Fitting Rooms: AI-powered virtual try-on systems enable customers to virtually try on clothes, improving the online shopping experience and reducing product returns.


Deepduck is a solution that uses artificial intelligence and computer vision methods to detect faces on photos, videos, and gifs to replace them with other faces of your choice. This media editor generates AI-powered seamless quality results in no time to provide users with an exciting experience.

AI in recommendation systems

  • Personalized Content Recommendations: AI can analyze user viewing habits to provide personalized movie and video recommendations on streaming platforms.
  • Content Discovery: AI-driven recommendation engines can introduce users to lesser-known films, fostering a diverse range of content consumption.

AI in Game Development

Based on reinforcement learning AI can generate in-game assets, adapt NPCs’ behavior based on player actions, and dynamically adjust difficulty levels, enhancing the overall gaming experience.

  • Procedural Content Generation: AI can generate game levels, environments, and assets procedurally, saving game developers time and effort in designing content manually.
  • Dynamic Game Difficulty Adjustment: AI can adapt game difficulty based on player performance, providing a more tailored and challenging gaming experience.

AI in Film Making and Scriptwriting

AI can analyze storytelling elements and audience responses to predict the success of movie scripts or TV series, aiding decision-making in the entertainment industry.

  • Automated Storyboarding: AI can create storyboards based on script input, helping visualize scenes and plan shots for film and animation projects.
  • Script Analysis and Optimization: AI can analyze scripts to identify pacing, tone, and character development, assisting writers in refining their narratives.

Addressing Industry Concerns

Although artificial intelligence (AI) has enormous potential in the creative industry, there are fears that it will eventually replace human creativity. However, the reality is that AI is here to assist and support humans, not replace them.

AI can be a valuable asset for creative studios because it can automate mundane tasks, provide personalized recommendations, and help in the creation of engaging content, thereby increasing efficiency and productivity. 

However, it is critical for creative studios to strike a healthy balance between using AI as a tool and not relying entirely on it, ensuring that human creativity remains at the heart of their endeavors.

Future Possibilities and Potential Growth

Creative Industries embracing the potential of AI

The creative industries with the highest rates of success are those that have embraced the magic of AI and the extraordinary powers of human creativity. AI can assist creative agencies in producing breathtaking, original works as well as even more individualized experiences and immersive worlds. 

AI can automate routine tasks, aid organizations in making data-driven decisions, and free up personnel to concentrate on more activities that humans are better at, such as ideation, forming emotional connections with others, problem-solving, and strategic planning.  

Innovative and unique Opportunities

Due to the rapid advancement of technology, there are a lot of opportunities for growth in the creative industries for designers and artists who want to produce designs that are truly captivating, stunning, and appealing to the eye. AI-driven tools have made a significant contribution to the development of interesting and attractive designs that can appeal to a wide range of people. 

Additionally, as new tools continue to develop, creative agencies will be able to push their limitations to deliver exceptional results and discover a whole new realm of creative possibilities. Adopting AI will help creative agencies stay one step ahead of rivals in a market that is constantly changing.

Tips for successfully introducing 

Initially, focus on pinpointing the precise ways in which AI can improve your creative processes. Whether it’s automating repetitive tasks, generating content, personalizing experiences, or character animation, understanding the potential applications of AI is essential. Once your objectives are clear, you can choose an AI tool.

Choose the Right AI Tools

In order to meet the various requirements of creative studios, there are numerous AI tools and platforms available. Evaluate and choose the ones that align with your objectives, ensuring they are user-friendly and integrate smoothly with your existing workflows.

Create a personalized tool

Whether it is for storytelling, video editing, character animation, or content generation, AI has you covered. You can make custom AI tools that are tailored to your studio’s needs.

Consult a specific vendor

You should consult a specialized AI vendor to improve your creative studio experience or to design AI-powered tools related to your niche. They can empower your creative endeavors and bring innovative solutions to your projects.

At Tezeract, we have created a variety of AI tools including Peersuma, Photo Retouch, Photosthetic, Doozoo, and Deepduck each designed to cater to various user needs and situations


The creative process is changing as a result of AI integration within creative studios and agencies. From automating content generation and enhancing design processes to providing data-driven insights and enabling immersive experiences, AI is reshaping the industry. Businesses and creative professionals can achieve new heights of productivity, innovation, and creativity by embracing AI tools.  

While AI has the potential to revolutionize the creative industries, it is crucial to keep an eye on its potential concerns, be aware of its potential advantages and risks, and take into account any ethical and social considerations.

As we embrace the transformative power of AI in the creative design process, it is important to remember that the perfect blend of human creativity and artificial intelligence is what will ultimately drive the most meaningful and impactful design breakthroughs.

So use AI wisely in your creative process.

If you have any queries or want to discuss your idea, let us know.

Let’s innovate together!!

Mahtab Fatima

Mahtab Fatima

Digital Marketing Manager


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