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How a US-Based Sports AI Startup Automated 100% of Soccer Video Analysis and Cut Manual Coaching Time in Half With a Custom AI-Powered Virtual Sports Coaching App

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Impact

50%

Manual Coaching Time Reduced

100%

Soccer Video Analysis Automated

2+ years

Ongoing Partnership

Project Overview

FormOle is a sports AI platform based in the United States, built to solve one of the most persistent problems in semi-professional soccer: athletes training alone have no access to personalized feedback. Manual coaching reviews were slow, subjective, and impossible to scale. There was no AI sports analysis, no automated feedback loop, and no way to track player progress over time.

Tezeract was engaged to design and build FormOle, a custom AI-powered virtual sports coaching app that analyses soccer videos using computer vision and deep learning, scores skill execution in real time, and delivers clear, actionable feedback to players without a coach in the room.

What Changed

Players now upload a short drill clip and receive automated AI analysis for soccer in under 30 seconds, scoring technique, posture, and ball control against defined skill rubrics. Coaches cut manual review time by 50%. Coaching access improved by 60% for athletes training remotely. Every session is tracked, every result is logged, and progress is visible to players, coaches, and parents in a single shared platform.

FormOle Tezeract

Customer Profile

FormOle is a founder-led sports AI platform focused on soccer, based in the United States. The company builds custom tools that deliver AI-powered virtual sports coaching to athletes who lack access to personal coaches. The platform is designed for youth players, semi-professional athletes, and the coaches and parents who support them.

Client Name

Faisal Huq

Industry

Sports — Youth & Semi-Professional Soccer

Business Model

B2C (player and parent-facing app) + B2B (club licensing)

Location

USA

Target Audience

Youth players, semi-pro athletes, coaches, parents

Decision Maker

Co-Founder & CEO

Company Stage

Early-stage - concept to live product, ongoing development

Pain Point

No scalable way to deliver consistent AI analysis for soccer to players training without a coach present

Prior Tech Stack

Manual coaching reviews, generic drill apps, no AI analysis

Why This Matters for Buyers Like You

For sports training businesses where coaches can’t monitor every practice session, FormOle’s situation is highly relatable. There’s a persistent disconnect: coaches see only a fraction of what happens during unsupervised training, yet those solo sessions are where athletes spend most of their time. This visibility is precisely what AI-powered coaching solutions are designed to solve. Tezeract’s platform addresses this challenge for FormOle by delivering scalable oversight without requiring additional coaching resources.

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Transparent image
FromOle logo - AI-powered virtual football coaching app with video analysis

Tezeract has strong software development skills and knowledge of industry tools, and AI Video. Their willingness to take any problem, break it down, and get through it is impressive.

Faisal – FormOle, Co-Founder

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The Challenge

One Coach, Hundreds of Players, Zero Real-Time Feedback

FormOle Tezeract

01

Primary Problem

FormOle’s vision was to create an authentic AI-driven virtual coaching platform for soccer accessible on any mobile device, for players at any location. The core business challenge centered on scalability. Athletes required AI analysis for soccer capable of delivering tailored, actionable feedback independent of physical coaching presence. Coaches sought methods to evaluate larger athlete populations with reduced manual workload.

Secondary Challenges

Variable input conditions

Significant video quality differences, ranging from lighting conditions to camera positioning and device specifications, complicating reliable AI sports analysis delivery.

02

Cross-demographic precision

The pose estimation system needed to maintain reliability across diverse age groups, physical builds, and proficiency levels, a substantial technical hurdle for any AI analysis for soccer platform.

03

Appropriate communication

Advanced technical terminology alienates younger athletes. Guidance needed to be concise, accessible, and motivational.

04

Retention challenges

Without a clear structure, objectives, or measurable advancement, independent training sessions felt aimless. Player participation declined.

05

Absence of benchmark

No standard metrics existed, making it impossible to conduct player comparisons or monitor development trajectories.

06

Coaching hundreds of players shouldn’t feel impossible

When feedback is slow, players lose direction. AI makes every session count with instant insights and structured improvement.

Fix Your Training Bottleneck

What Slowed Down Operations and Triggered the Need for Immediate Change

Previous Solutions Tried

FormOle explored face-to-face coaching sessions, training applications, and manual video analysis platforms. None delivered dependable AI analysis for soccer within a youth-centered product featuring seamless mobile functionality. Off-the-shelf training applications lacked specificity. Basic video upload platforms offered no AI capabilities.

Business Impact

  • Lack of standardized performance metrics for AI soccer training across organizations
  • Unpredictable training effectiveness and poor routine formation
  • Elevated per-athlete expenses and constrained coaching capacity
  • Wasted resources on manual footage analysis and physical travel
  • No mechanism to demonstrate product ROI to club decision-makers at scale

Urgency Factors

  • A functional MVP was essential to validate the business model and secure club agreements ahead of the upcoming competitive season
  • The youth sports training sector was rapidly adopting digital coaching platforms
  • Rival solutions were entering the market, and establishing early leadership in AI sports coaching technology was critical

Why Tezeract

Faisal didn’t commit to Tezeract based on a pitch deck. He started with a proof of concept, one video, one free-kick type, and asked the team to show what was possible.

“The results shocked us, super accurate, more than expected. We then moved to the next step of building an MVP that covers more use cases.”

The evaluation criteria were clear:

  • Demonstrated accuracy on real soccer footage, not synthetic test data
  • Mobile-first architecture that worked on common phones
  • Agile delivery with Slack-based communication and a shared bug tracker
  • Ability to take high-level direction and execute without constant hand-holding
  • Proven experience in computer vision services and mobile AI deployment

 

Three approaches were considered before the decision was made:

Option

Why It Fell Short

In-person coaching at scale

Cost-prohibitive, geography-limited, impossible to standardize

Generic drill apps

No AI analysis, no personalization, no performance data

Manual video review

Time-intensive, subjective, doesn’t scale beyond a handful of players

Tezeract won the engagement because they proved the technology worked before a single line of production code was written.

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The Solution

FormOle, an AI-Powered Virtual Sports Coaching App

FormOle Tezeract
Tezeract built a full-stack soccer AI training app that runs on mobile devices, processes video via a cloud-based AI server, and delivers scored, actionable feedback for each skill module.

Skill Modules

The app scores four core soccer skills, each with per-skill cues, technique tips, and improvement guidance:

  • Bentkick: foot placement, follow-through angle, hip rotation
  • Freekick: approach path, plant foot position, ball contact zone
  • Freestyle: balance, coordination, touch consistency
  • Walking Lunges: posture alignment, knee tracking, stride mechanics

Each module outputs a score, highlights the key error frame, and gives the player one clear action to fix before the next rep.

FormOle Tezeract

Key Capabilities Built

FormOle’s AI-powered virtual sports coaching app is built around five core capabilities that work together to close the gap between solo training and coached development:

FormOle Tezeract

Real-Time AI Video Analysis

Every uploaded clip is processed through YOLO object detection and Mediapipe pose estimation, returning a scored result with flagged error frames and skill-specific tips in under 30 seconds

FormOle Tezeract

Football Performance Tracking

Session scores are logged over time, giving players, coaches, and parents a clear view of improvement trajectories and skill benchmarks by age and level

FormOle Tezeract

Modular Skill Engine

Each skill module (Bentkick, Freekick, Freestyle, Walking Lunges) runs independently, allowing new modules to be added without disrupting the existing pipeline

FormOle Tezeract

Social & Accountability Layer

Challenges, streaks, personal bests, and one-tap progress sharing keep athletes engaged between sessions and make progress visible to their support network

FormOle Tezeract

Coach & Club Dashboard

Coaches review more athletes in less time, with batch analysis, per-player score breakdowns, and session history replacing manual frame-by-frame review

Bring AI-powered feedback to your athletes

From pose detection to performance scoring, we help you turn raw video into actionable insights, just like FormOle.

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Phases wise Deployment

01

Discovery & Capture Standards

Before any model was trained, the team defined camera angle, distance, and lighting guidelines, stress-tested against real user clips. This prevented the most common failure point in sports AI: a technically sound model that collapses when the input is not standardized.

Key Milestone: Capture standards documented and validated with real user test clips.

FormOle Tezeract

02

MVP Build

The React Native app was built with two input modes: gallery upload and live in-app capture, while the Flask AI server ran YOLO detection and Mediapipe pose analysis in parallel. Every component was kept modular so new skill types could be added later.

Key Milestone: MVP delivered in 6 weeks from project start.

03

Beta & Iteration

Real user behavior drove every sprint: crash logs, drop-off points, and direct athlete feedback shaped scoring rubrics, the share flow, and the challenge features. Social mechanics were added after early data showed they were the strongest driver of consistent practice.

Key Milestone: Beta stable across Android and iOS with five skill modules scoring accurately.

FormOle Tezeract

04

Scale & Optimization

GCP deployment, MongoDB integration, and Firebase alerts were rolled out as usage grew, with inference costs tuned down without sacrificing accuracy. The partnership didn’t end at launch, new skill modules and platform features have continued shipping on a rolling basis.

Key Milestone: Cloud infrastructure live with auto-scaling and secure storage. Ongoing partnership continues with new modules in development.

FormOle Tezeract

Obstacles Countered and Resolved

Obstacles

Unstable user-submitted videos, inconsistent angles, lighting, and distance caused pose errors and false ball detections

Small ball size and partial occlusion reduced YOLO detection confidence on real-world clips

Small ball size and partial occlusion reduced YOLO detection confidence on real-world clips

Lower-end Android devices experienced crashes and slow inference times

Players disengaged without visible progress or clear next steps

FormOle Tezeract

Resolution

In-app capture guides with overlay prompts were added to standardize input before recording begins

Custom YOLO model retrained on soccer-specific footage with data augmentation and frame selection rules to improve detection at distance

CI testing pipeline introduced with canary releases; inference optimized for common mid-range devices

Benchmarks, streaks, personal bests, and peer challenges added after beta data showed accountability features drove the highest retention

Per-skill angle smoothing and rubric calibration applied across demographic test sets to maintain scoring consistency

The Results

50%

Manual Coaching Time Reduced

100%

Soccer Video Analysis Automated

2+ Years

Ongoing Partnership

FormOle Tezeract

What Changed on the Ground

Before FormOle, coaches reviewed footage frame by frame. Players practiced without knowing if their technique was improving. Feedback was inconsistent across sessions and coaches. After FormOle, every uploaded clip returns a score, a flagged error frame, and a single actionable tip. Coaches spend their session time on live guidance. Players build habits because they can see progress week over week. The football performance-tracking tool gave the platform something generic drill apps could never provide: objective, repeatable data that players and coaches both trust.
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Before FormOle, athletes training at home had no way to know if their technique was right or wrong. Coaches had no visibility between sessions. Feedback arrived too late to fix anything.

Not anymore.

For Athletes

1

Upload a training clip and receive AI-powered form analysis instantly

2

Specific corrections tied to their movement, not generic tips

3

Track technique improvement drill by drill over time

4

Train with structure and confidence, even without a coach present

For Coaches

1

Review player submissions and performance data from anywhere

2

Build a clear record of each athlete’s progress over weeks and months

3

Spend session time on advanced coaching, not basic corrections

4

Spot technique issues across multiple athletes without watching every video manually

For Parents

1

Deliver consistent coaching quality across a large and distributed player base

2

Reduce dependency on in-person sessions for foundational skill development

3

Scale training programs without proportionally scaling coaching staff

4

Use data-backed performance records to support player selection and development decisions

Looking Forward

FormOle’s roadmap moves the platform from a training tool into a full club management layer. The next phase introduces coach session planning dashboards, tactical heatmaps, and expanded benchmarks so clubs can track development across entire squads.

Injury risk monitoring tied to pose data is also in scope, giving coaches early signals before physical strain becomes a problem.
Tezeract remains the development partner for this next chapter, with a shared roadmap and a standing team already familiar with the product’s architecture and users.

FormOle Tezeract

“Tezeract has strong software development skills and knowledge of industry tools, and AI Video. Their willingness to take any problem, break it down, and get through it is impressive.”

Faisal Haq,  Co-Founder & CEO

FormOle – United States

FormOle Tezeract

Ready to build your own AI sports coaching app?

FormOle proves that video, AI, and mobile can work together to deliver real coaching results. Let’s build a platform tailored to your sport and users.

Build Your AI Coaching App
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Tech stack used Computer vision sports solution?

Building FormOle with Our Cutting-Edge Artificial Intelligence Tech Stack

React , React Native cross-platform framework icon, React JavaScript library logo

React js

Python programming language for AI development

Python

FastAPI modern Python framework logo

FastAPI

Gpt LLM

OpenAI

RAG icon

RAG

MongoDB NoSQL database logo

MongoDB

Tools & Technologies

Description

Frontend Development

  • Utilized React JS for building chat interface.

AI Server

  • Python with Fast API was used to build the AI-driven chatbot functionality.
  • Integrated OpenAI GPT for handling conversational AI, enabling the chatbot to understand user inputs and provide relevant responses.
  • Designed the AI to simulate a personalized sales process by asking the right questions and suggesting the best product options based on user needs.

Database Management

  • MongoDB was used offering flexibility and scalability for handling a large volume of dynamic queries.

Key Capabilities Built

FormOle Tezeract

01

AI-Based Video Analysis

Athletes upload a clip or record live, and the system runs full AI soccer training analysis, pose angles, ball detection, movement scoring, returning results with clear, skill-specific tips.
FormOle Tezeract

02

Football Performance Tracking

Every session is logged. Players see their scores over time, compare against benchmarks, and track which skills are improving and which need more work.
FormOle Tezeract

03

AI Facial Recognition EngineShare Your Progress

Results and highlight clips can be shared to social platforms in one tap. Saved reports support tryout reviews, parent updates, and coach check-ins.

FormOle Tezeract

04

Challenge Your Friends

Athletes create skill challenges and invite peers to beat their scores. Streaks, personal bests, and leaderboards keep practice consistent between sessions.

FormOle Tezeract

05

In-App Capture Guides

Overlay guides help users set up the correct camera angle, distance, and lighting before recording.

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What potential use cases of FormOle?

How AI Helps Soccer Athletes Globally

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Youth Academy Training

Clubs running large youth programs use FormOle to give every player structured feedback. The virtual sports coaching system runs in the background while coaches focus on live sessions.

01

Remote Athlete Development

Players training at home between sessions upload clips and receive the same quality feedback they’d get from a coach on the field. Distance stops being a barrier to development.

02

Talent Identification at Scale

Consistent scoring across all players creates a reliable dataset for identifying standout athletes. Clubs can filter by skill, age group, and improvement trajectory.

03

Injury Prevention Monitoring

Pose checks flag off-balance movements and risky joint angles before they become injuries. Players receive simple safety tips alongside their technique feedback, supporting long-term physical development.

04

Parent & Family Engagement

Families who want to support their child’s training but lack soccer knowledge use the app to follow structured drills, understand progress, and stay connected to what’s happening on the field.

05

Build Your AI Sports Coaching App with Tezeract

Most sports tech projects stall at the concept stage, not because the idea is wrong, but because the path from vision to working product isn’t clear. FormOle started with a single video and a single skill. Six weeks later, there was a working MVP. Three years later, the platform is still growing. If you’re building a remote sports coaching app, a performance-tracking system, or any product that needs to convert raw video into actionable athlete data, the same approach applies.
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Your questions answered here

Frequently Asked Questions

A clear pilot gives you real numbers to model ROI.

  • Scope
    • Pick 1 to 2 skills and one team
    • Run for 6 to 8 weeks
  • Baselines to capture
    • Minutes per video in manual review
    • Sessions per coach per week
    • Retakes due to poor capture
  • With the system
    • Time per review after AI
    • Coach throughput change
    • Player sessions completed
  • Convert to dollars
    • Hours saved x coach cost rate
    • Travel avoided for in-person review
  • Quality and adoption
    • Coach rating of cue clarity
    • Monthly active users and streaks
  • Payback model
    • Net savings per month vs subscription or build cost
    • Expected break-even date
  • Trust and limits
    • Share accuracy ranges and sample clips
    • Note edge cases where manual review stays

Why it matters: solves data gaps and time waste for staff. Supports budget approval for the next phase?

Coaches want fast, clear, and fair feedback.

  • Core checks
    • Pose angles for shot, pass, and plant foot
    • Ball speed band and kick path
    • Dribble control and foot placement
  • Output format
    • Mark the exact frame of the error
    • One line tips players can act on today
  • Context and benchmarks
    • Distance from goal and body balance
    • Benchmarks by age and level
  • Workflows that help
    • Session history and compare runs
    • Coach notes and quick exports
  • Input guardrails
    • In-app capture guides for angle, distance, light
    • Auto checks to reduce retakes

Why it matters: reduces manual review and uneven feedback. Helps scale personal coaching.

Keep setup simple and the plan clear.

  • For players
    • One tap capture on common phones
    • Short drills tied to last session results
    • Progress charts week by week
  • For parents
    • Simple view of progress and attendance
    • Privacy controls
  • For coaches
    • Batch review by skill and player
    • Notes that roll into next session plans
  • Engagement tools
    • Reminders, streaks, and light leaderboards
    • Share and challenge options for peers
  • Operations
    • Offline capture with later upload
    • Stable apps for iOS and Android

Why it matters: counters low engagement and time limits. Keeps practice steady across the season.

Show skill, show context, and make next steps clear.

  • Skill modules
    • Bentkick, freekick, freestyle, walking lunges
    • Per skill scoring with cues
  • Technique checks
    • Hip angle, foot plant, follow through
    • Clip highlights for each cue
  • Benchmarks and compare
    • Age and level standards
    • Peer and squad compare views
  • Team insights
    • Common errors across the roster
    • Drill plan suggestions
  • Admin and rollout
    • Roles for coach, player, parent
    • Easy deploy on mobile and cloud

Why it matters: supports fair tracking and saves coach time.

Make practice short, focused, and rewarding.

  • Personal plan
    • Weekly drills tied to last results
    • Small targets per skill
  • Nudges
    • Smart reminders at set times
    • Streaks and badges for habit
  • Actionable tips
    • One change per rep
    • Example: adjust foot angle by five degrees
  • Oversight
    • Coach dashboard flags stuck players
    • Parent view shows steady gains
  • Proof
    • Weekly summary of time, drills, skills improved

Why it matters: fixes irregular practice and keeps players engaged.

Adopt when manual work slows your program.

  • Signs
    • Backlog in video review
    • Inconsistent feedback across staff
    • No shared metrics across teams
  • Pilot plan
    • Two skills, one group, six weeks
    • Targets for minutes saved and players reviewed per week
  • Input rules
    • Angle and light guides in app
    • Auto checks before upload
  • Review loop
    • Coach feedback on cue clarity
    • Threshold updates as needed
  • Scale
    • Keep manual for edge cases
    • Use AI for common drills

Why it matters: more players get clear feedback with the same staff.

Pick metrics that tie to matches and growth.

  • Technique
    • Shot form and plant foot angle
    • Ball speed bands and follow through
  • Passing
    • Accuracy by distance and pressure
  • Control
    • Dribble score and loss rate
  • Fitness
    • Sprint repeats and recovery time
  • Presentation
    • Green, yellow, red bands
    • One action per band
  • Reporting
    • Weekly trends and monthly roll-ups
    • Position group compare

Why it matters: supports planning, selection, and budget talks.

Good form and smart load reduce risk.

  • Technique safety
    • Flags risky knee and hip angles
    • Marks off-balance moves
  • Session safety
    • Warm-up checklist
    • Rest windows between drills
  • Load safety
    • Alerts for overuse
    • Volume set by fitness score and age
  • Oversight
    • Coach review of safety flags
    • Parent notes and rest confirm
  • Outcome
    • Fewer strain events
    • Steady gains without setbacks

Why it matters: keeps players healthy while skills improve.

Home practice fails if setup is hard.

  • Setup
    • Simple phone placement guide
    • Test shot checks light and angle
  • Plan
    • Fifteen to twenty minute blocks
    • Clear drills tied to last results
  • Visibility
    • Score and simple graph for progress
    • Notes from coach when needed
  • Privacy
    • Share with the right people only
    • Easy downloads and links
  • Support
    • Help tips inside the app

Why it matters: saves time and keeps practice on track at home.

Ask for working proof and a clear plan.

  • RFP basics
    • Pilot scope, sample outputs, weekly schedule
  • Models and accuracy
    • Pose and ball detection choices
    • Error rates with test clips
  • Mobile plan
    • Supported devices
    • Crash and slow phone handling
  • Data rules
    • Storage, access, deletion
  • Team
    • Named roles and time zones
    • Weekly check-ins and shared tracker
  • Decision
    • Pick the team with real demos

Why it matters: reduces risk and speeds the first win.

Make the system speak your language.

  • Define cues
    • Top five for each skill
    • Keep words short and consistent
  • Tune outputs
    • Map tips to your cues
    • Rename drills to match your playbook
  • Focus metrics
    • Choose a few that matter in games
    • Avoid overload
  • Review cycle
    • Monthly checks with staff
    • Adjust thresholds or drills as needed
  • Outcome
    • One message from coaches and the system

Why it matters: clear and consistent feedback speeds learning.

Benchmarks must be clear and age based.

  • Technique targets
    • Shot angle ranges by age
    • Pass accuracy at 10 and 20 meters
  • Control targets
    • Dribble cone times with both feet
  • Fitness targets
    • Shuttle counts and simple stamina checks
  • Display
    • Color bands with short action tips
    • Player view and coach view
  • Update rhythm
    • Twice a year to stay fair

Why it matters: players see what good looks like and how to reach it.

Standardize, measure, then review the best.

  • Capture
    • Same drills and camera rules for all
  • Metrics
    • Shot form, ball speed band, balance score
  • Dashboard
    • Rank by role, age, and club
    • Filters to short-list
  • Human review
    • Full clip checks for the top group
  • History
    • Value steady gains over one peak day
  • Fairness
    • Reduce bias from limited in-person views

Why it matters: fewer missed players and clearer decisions.

Make it one page per team and one roll-up for the club.

  • Core sections
    • Top improvements and top risks
    • Team averages for key skills
    • Peer compare by position group
  • Next steps
    • Drill plan for the next month
    • Targets with dates
  • Format
    • Same layout every month
    • Notes on data quality and session count
  • Use
    • Budget setting, selection, and parent updates

Why it matters: leaders act fast when the signal is clear.

Prove value in steps and keep costs light.

  • Start small
    • Two skills and one squad
    • Common phones and free fields
  • Short sessions
    • Ten minutes capture, ten minutes drills
  • Shared setup
    • One shared device for younger groups if needed
  • Time savers
    • Batch review and quick notes
  • Reporting
    • Monthly reports guide the next plan
  • Scale when ready
    • Add skills as gains show
    • Add devices only when needed

Why it matters: real results without heavy spend.

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