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Revolutionizing fashion with data insights, smart inventory, and personalized engagement
Enhance game strategy and player performance with AI solutions for sports
We improve teaching, reduce costs, and expand reach with AI-based platforms
Advance healthcare with AI for personalized care and efficiency
Drive campaigns, boost engagement, and optimize results with AI solutions
AI solutions for smarter real estate management and customer experience
We help retailers cut costs and boost efficiency with AI
Enhance logistics, fleet management, and delivery performance
Streamline operations, reduce costs, and improve efficiency with AI
Optimize investments, detect fraud, and strengthen decision-making
Improve risk assessment, claims processing, and client satisfaction
Automate workflows, analyze cases, and improve client services with AI
We are your strategic partners, skilled in converting your unique challenges into AI-powered strategies
Explore how our company equips businesses, enterprises, and organizations with complete end-to-end AI solutions.
Get a FREE consultation! Our AI experts are ready to help you navigate the future with innovative AI-driven solutions.
Our AI tech stack offers everything you need, from expert AI developers to full-stack expertise.
Our awards showcase our commitment to delivering innovative solutions that drive business transformation.
Find out everything from when to choose us, to the types of work we do, to how the AI development process.
Explore our collection of practical eBooks designed to help business leaders understand AI, automation, and digital transformation. Get actionable insights you can apply with confidence.
Revolutionizing fashion with data insights, smart inventory, and personalized engagement
Enhance game strategy and player performance with AI solutions for sports
We improve teaching, reduce costs, and expand reach with AI-based platforms
Advance healthcare with AI for personalized care and efficiency
Drive campaigns, boost engagement, and optimize results with AI solutions
AI solutions for smarter real estate management and customer experience
We help retailers cut costs and boost efficiency with AI
Enhance logistics, fleet management, and delivery performance
Streamline operations, reduce costs, and improve efficiency with AI
Optimize investments, detect fraud, and strengthen decision-making
Improve risk assessment, claims processing, and client satisfaction
Automate workflows, analyze cases, and improve client services with AI
We are your strategic partners, skilled in converting your unique challenges into AI-powered strategies
Explore how our company equips businesses, enterprises, and organizations with complete end-to-end AI solutions.
Get a FREE consultation! Our AI experts are ready to help you navigate the future with innovative AI-driven solutions.
Our AI tech stack offers everything you need, from expert AI developers to full-stack expertise.
Our awards showcase our commitment to delivering innovative solutions that drive business transformation.
Find out everything from when to choose us, to the types of work we do, to how the AI development process.
Explore our collection of practical eBooks designed to help business leaders understand AI, automation, and digital transformation. Get actionable insights you can apply with confidence.
Revolutionizing fashion with data insights, smart inventory, and personalized engagement
Enhance game strategy and player performance with AI solutions for sports
We improve teaching, reduce costs, and expand reach with AI-based platforms
Advance healthcare with AI for personalized care and efficiency
Drive campaigns, boost engagement, and optimize results with AI solutions
AI solutions for smarter real estate management and customer experience
We help retailers cut costs and boost efficiency with AI
Enhance logistics, fleet management, and delivery performance
Streamline operations, reduce costs, and improve efficiency with AI
Optimize investments, detect fraud, and strengthen decision-making
Improve risk assessment, claims processing, and client satisfaction
Automate workflows, analyze cases, and improve client services with AI
We are your strategic partners, skilled in converting your unique challenges into AI-powered strategies
Explore how our company equips businesses, enterprises, and organizations with complete end-to-end AI solutions.
Get a FREE consultation! Our AI experts are ready to help you navigate the future with innovative AI-driven solutions.
Our AI tech stack offers everything you need, from expert AI developers to full-stack expertise.
Our awards showcase our commitment to delivering innovative solutions that drive business transformation.
Find out everything from when to choose us, to the types of work we do, to how the AI development process.
Explore our collection of practical eBooks designed to help business leaders understand AI, automation, and digital transformation. Get actionable insights you can apply with confidence.
Android, iOS, and responsive web, unified on a single backend
Discovery to launch on a structured two-week milestone cadence
Google Pay, Apple Pay, Stripe, and JazzCash for local transactions
AdeebOnline was already live, a digital reading platform with an existing user base on the app stores. But the legacy app had outgrown its architecture. The tech stack was outdated, the admin panel lacked the controls a growing catalog needed, and the user experience did not reflect what modern readers expect from a digital transformation of a publishing platform.
Fasihuddin Ahmed, a Karachi-based IT professional, needed a complete rebuild – not a patch. A new cross-platform book reading app for Android and iOS, a responsive web application, and a purpose-built admin panel, all running on a re-architected database that preserved every existing user account and book in the catalog.
Tezeract took the project from discovery to production across twelve structured milestones, delivering a unified ebook platform development effort that included bilingual search (Roman Urdu + Urdu), four-tier subscriptions across three payment gateways, offline reading on mobile, cross-platform deep-link sharing, and an admin panel with nine sort options, analytics dashboards, and broadcast notifications.
Readers no longer use a dated app with limited features and no web access. AdeebOnline is now a modern, cross-platform book reading app where users search in Urdu or Roman Urdu, read with customizable themes and persistent zoom, bookmark pages with notes, download for offline reading, and share specific book pages with anyone, whether or not the recipient has the app installed.
Client Name
Fasihuddin Ahmed
Industry
Digital Publishing / IT
Business Model
Freemium subscription (B2C)
Location
Karachi, Pakistan
Duration
~12 milestones (~6 months)
Decision Maker
Founder / Product Owner
Company Size
Small
Pain Point
Outdated tech stack and the admin panel lacked the controls a growing catalog needed
If you have a live app with an existing user base that has outgrown its tech stack, you know the risk: rebuild wrong and you lose users. Rebuild too slowly and the market moves on. AdeebOnline’s challenge is common across digital publishing, edtech, and content platforms: a legacy product that works but cannot scale, support modern UX expectations, or expand to new platforms without a ground-up rearchitecture.
The question is not whether to rebuild, but how to do it without disrupting what already works.

The Challenge
01
The existing AdeebOnline app was functional but architecturally limited. The tech stack was outdated, the database schema could not support the features required by a modern Urdu reading app development effort, and there was no web version or proper admin panel. Readers were stuck with a basic experience, no bilingual search, no bookmarks with notes, no offline downloads, no cross-platform sharing. The admin had no analytics, no book-sequencing controls, and no way to efficiently manage a growing catalog.
The core challenge was a full mobile app rebuild – replacing the entire product across Android, iOS, and web while preserving every existing user account, subscription, and book in the catalog. One unified database, three client surfaces, zero data loss.
The platform existed only as a mobile app. Readers without the app had no way to access the library, and shared links led nowhere for non-app users.
02
The existing schema could not support new features like bookmarks with notes, bilingual search, analytics tracking, or multi-gateway subscriptions without a full rearchitecture.
03
The client had no proper admin panel, no book sequencing, no featured tagging, no broadcast notifications, and no user or book analytics.
04
Supporting Google Pay, Apple Pay, Stripe, and local Pakistani payment rails like JazzCash, etc under a single subscription state machine with consistent grace periods and cancellation flows was a significant integration challenge.
05
Roman Urdu and Urdu use different scripts and transliteration patterns. Most off-the-shelf search libraries do not handle this combination well.
06
AdeebOnline faced the same challenge. An outdated architecture, limited functionality, and growing user expectations made expansion difficult. Tezeract rebuilt the entire platform across mobile and web while preserving every user account, subscription, and book. If your product has outgrown its technology, we can help you modernize it without disrupting your business.
The application was already built and live on the stores with an active user base. The client was not looking for a new tool, he needed a complete new version of the existing product with a modern tech stack, improved UX, optimized performance, and a newly built admin panel. No off-the-shelf solution could deliver this because the rebuild had to preserve existing data while fundamentally changing the architecture.
Without the rebuild, AdeebOnline was stuck. The legacy app could not support the features readers expected, bilingual search, offline downloads, bookmarks, web access. The lack of an admin panel meant the client had no visibility into user behavior, no control over catalog presentation, and no tools for engagement. Growth was capped by the limitations of the old architecture.
Journey Overview
Fasihuddin needed a team that could handle the full scope, mobile app development for Android and iOS, a responsive web app, an admin panel, database migration, payment gateway integration, and bilingual Urdu support, under one roof, on a predictable timeline. This was not a feature addition. It was a ground-up rebuild of a live product with real users.
Tezeract’s structured milestone-based delivery model gave Fasihuddin the predictability he needed, clear timelines, built-in feedback checkpoints, and a discovery-first approach that prevented mid-build surprises.
The team’s experience with cross-platform product builds, payment integrations, and localization for regional markets made them the right fit for a project that required both technical depth and product sensitivity.

The Solution
AdeebOnline was rebuilt from the ground up as a unified ebook marketplace development project, three client surfaces (Android, iOS, web), one backend, one database, and a purpose-built admin panel that gives the client full control over the catalog, users, and engagement.
The platform serves Urdu readers with a reading experience designed specifically for the language, bilingual search across Roman Urdu and Urdu, right-to-left layout support, and a reading panel built for long-form Urdu content with persistent zoom, light/dark themes, and page-wise sharing.
A reader signs up using custom credentials, Google Sign-In, or Apple Sign-In. The landing screen presents the book catalog with category filters, admin-controlled sort order, and featured book highlights. The bilingual search engine handles queries in both Roman Urdu and Urdu across titles, keywords, authors, and publishers.
Opening a book shows metadata, category, page count, reads, reviews, and ratings. Premium subscribers can download for offline reading; free-tier users read online. The reading panel supports light and dark themes, persistent zoom across pages, vertical scroll, bookmarks with notes, and page-level external sharing via deep links.
Subscriptions are managed through a unified state machine spanning Google Pay (Android), Apple Pay (iOS), Stripe (web), and JazzCash (local). Plan upgrades, card updates, grace periods, and cancellations behave consistently regardless of which gateway the user subscribed through.
Custom-built search supporting Roman Urdu and Urdu inputs across titles, keywords, author dropdowns, and publisher dropdowns. Handles the script and transliteration combinations that off-the-shelf search libraries cannot.
Light/dark themes, persistent zoom, vertical scroll, continue-from-last-position, page-wise external sharing, and bookmarks with notes that turn the library into a study tool.
Four-tier freemium model with consistent behavior across Google Pay, Apple Pay, Stripe, and JazzCash. Region-aware pricing adjusts currency and amount based on user location.
Shared book links resolve correctly whether the recipient has the app, lands on the web version, or needs to create an account. No context is lost in the handoff.
Category-wise book sequencing with nine sort options, featured-book tagging, broadcast notification dispatcher via OneSignal, and analytics dashboards for users and books.
Full offline access on mobile with downloads; online-only on web with contextual nudges guiding users to the app for offline reading.
From bilingual search and offline access to subscription management and analytics dashboards, AdeebOnline was built around real user needs. Whether you’re creating a reading platform, content marketplace, or subscription product, Tezeract can build a solution tailored to your audience.

The Process
Tezeract delivered AdeebOnline across five phases on a twelve-milestone schedule, with each milestone running on a two-week cadence and closing with a structured client review checkpoint.
01
Reviewed the legacy GitHub repos and mapped the existing database. Generated new UI/UX in Figma for all three surfaces – mobile app, web app, and admin panel. Produced the new database schema, full API listing, and both high-level and low-level architecture documents. Following a thorough UI/UX design process before writing any feature code prevented downstream rework and aligned the client on scope.
Key milestone: Complete design system, schema, API listing, and architecture approved before any feature development began.
02
Built the full mobile app feature set: authentication, landing screen with filters and bilingual search, book detail screen, reading panel with themes and persistent zoom, profile, library, request-a-book, reviews and ratings, settings, help center, feedback module, terms and privacy screens, and initial payment gateway integration.
Key milestone: Fully functional cross-platform book reading app with core reading experience and user management complete.
03
Completed Google Pay and Apple Pay integration across Android and iOS. Built the admin dashboard with category-wise book sequencing, featured-book tagging, broadcast notification dispatcher, and analytics dashboards. Integrated OneSignal for push notifications on both the app and admin sides, plus the in-app notifications screen.
Key milestone: Monetization layer live with admin panel providing full catalog and user management control.
04
Dedicated testing-and-feedback window. Regression testing across app and admin, bug fixes based on client review, App Store and Play Store submission, addressing store review feedback, and verifying live listings.
Key milestone: AdeebOnline live on both the Apple App Store and Google Play Store with verified listings.
05
Built the web UI/UX, adjusted schema and APIs for web-specific requirements, and delivered full feature parity, auth, landing, book detail, profile, reading panel, library, favorites, bookmarks, downloads. Integrated Stripe for web payments and JazzCash for local Pakistani buyers. Regression testing and production go-live.
Key milestone: Responsive web application live at adeebonline.com with Stripe and JazzCash payment integration.
Explore the key challenges faced during the project and how our team addressed them with practical solutions.
Obstacles
VS
Resolution

Migrating legacy database without disrupting existing users, subscriptions, or book inventory

Re-architected the schema with a migration strategy that preserved all existing accounts and catalog data while enabling new features

Maintaining one unified database across three clients with platform-specific constraints

Designed platform-aware logic – full offline on mobile, online-only with contextual nudges on web – without fragmenting the data model

Reconciling three payment gateways with different subscription lifecycle models

Built a unified subscription state machine with consistent grace-period, plan-switching, card-update, and cancellation behavior across Google Pay, Apple Pay, Stripe, and JazzCash

Bilingual search across Roman Urdu and Urdu scripts

Custom-built the search engine to handle transliteration and script combinations that off-the-shelf libraries could not support

Capturing new analytics signals the legacy system never tracked

Built analytics tracking from scratch – region, platform, device, share counts – while surfacing legacy data on the new admin dashboard

Cross-platform deep-link sharing for users with and without the app

Designed a link-resolution flow that routes recipients to web reading, app download, or account creation without losing book context
AdeebOnline launched as a fully rebuilt digital publishing platform, three surfaces, one backend, zero data loss. The impact was immediate across user experience, admin control, and business scalability.
Android, iOS, and responsive web unified on a single backend
Monthly, Quarterly, Half-Yearly, Yearly with region-aware pricing across 4 different payment gateways.
Milestones - Discovery to production on a structured two-week cadence
1
Search for books in Roman Urdu or Urdu, no more English-only search limitations
2
Read with customizable themes, persistent zoom, and continue-from-last-position across sessions
3
Bookmark pages with personal notes, turning the library into a study and reference tool
4
Download books for offline reading on mobile, or read instantly on the web without installing anything
1
Full admin panel with nine sort options for category-wise book sequencing and featured-book tagging
2
Broadcast notifications to the entire user base or targeted segments via OneSignal
3
Analytics dashboards showing user engagement by region, platform, and device, and book performance by genre, category, and region
4
No more blind spots, every read, download, review, rating, and share is tracked
1
2
A reference for how discovery-first sequencing, milestone-based delivery, and platform-aware design reduce risk in complex rebuilds
3
Evidence that a single backend serving multiple clients (mobile, web, admin) lowers long-term maintenance costs
1
A scalable freemium model with four premium tiers and region-aware pricing
2
Three payment gateways plus JazzCash for the Pakistani market, removing the biggest friction point for local subscribers
3
Cross-platform deep-link sharing that converts non-users into readers, shared links work whether the recipient has the app or not
4
A unified architecture that supports future catalog growth, new features, and additional platforms without re-architecting

Tech Stack Used in Rebuilding a Cross-Platform Digital Reading App
01
A custom-built search engine that handles both Roman Urdu and Urdu script inputs across titles, keywords, authors, and publishers. Most reading apps in this market default to English-only or single-script Urdu, AdeebOnline supports both, making the catalog accessible to readers regardless of how they type.
02
Light and dark themes, persistent zoom across pages, vertical scroll, continue-from-last-position, and page-wise external sharing. Designed specifically for long-form Urdu content with RTL layout support, not a generic reader retrofitted for a different script.
03
More than a save button. Readers can bookmark any page and attach personal notes, turning the library into a study and reference tool. All bookmarks, downloads, and favorites are unified under “My Library” across devices.
04
Four premium tiers with consistent behavior across Google Pay, Apple Pay, Stripe, and JazzCash. Plan switching, card updates, grace periods, and cancellations work the same way regardless of which gateway the user subscribed through. Region-aware pricing adjusts currency and amount based on user location.
Publishers serving Urdu-speaking audiences can use AdeebOnline’s architecture as a reference for building their own digital publishing platform development projects, bilingual search, RTL support, and local payment integration are table stakes for this market.
01
Content platforms running on outdated tech stacks can follow AdeebOnline’s rebuild playbook, discovery-first sequencing, database migration without data loss, and phased delivery that validates each layer before building the next.
02
Startups building ebook marketplace development projects can reference AdeebOnline’s four-tier subscription model with multi-gateway support as a proven approach to monetizing digital content across regions with different payment preferences.
03
Schools and universities looking for a cross-platform book reading app to distribute course materials can leverage the bookmarks-with-notes feature, offline downloads, and admin-controlled catalog sequencing to create a managed reading environment for students. This approach aligns with broader e-learning app development strategies.
04
Any publisher operating in a multilingual market, where readers type in transliterated scripts, local scripts, or both, can use AdeebOnline’s bilingual search architecture as a blueprint for making their catalog truly accessible.
05
AdeebOnline proves what becomes possible when a legacy product gets a ground-up rebuild done right, three platforms, one backend, zero data loss, and a reading experience built for the audience it actually serves.
Whether you are rebuilding a live app, launching a new digital publishing platform, or need a custom software development partner who can handle cross-platform product builds with payment integrations and localization, Tezeract delivers. Discovery-first. Milestone-based. Built for your users, your market, and your scale.

Your questions answered here
A successful mobile app rebuild starts with a thorough discovery phase, mapping the existing database, understanding the current data model, and designing a migration strategy that preserves every user account, subscription, and content record. AdeebOnline’s rebuild migrated all legacy data to a new schema without disrupting existing users.
By running all three client surfaces on a single unified backend and database. This ensures that a user’s library, bookmarks, reading progress, and subscription status remain consistent across platforms. Platform-specific differences are handled at the client level, not the data level.
Each payment gateway (Google Pay, Apple Pay, Stripe, JazzCash) has its own subscription lifecycle, webhook structure, and edge cases. The key is building a unified subscription state machine that normalizes these differences, so plan switching, grace periods, card updates, and cancellations behave consistently for the user regardless of which gateway they subscribed through.
Most search libraries are built for Latin scripts and do not handle Urdu’s right-to-left script or the transliteration patterns of Roman Urdu. AdeebOnline uses a custom-built search engine that indexes titles, keywords, authors, and publishers in both scripts, allowing readers to search in whichever format they naturally type.
Investing in schema design, API listing, and architecture before writing feature code prevents expensive mid-build pivots. AdeebOnline’s three-week discovery phase meant the team validated the data model, designed all three surfaces in Figma, and aligned with the client on scope before any development began, thereby eliminating downstream rework.
Yes, when the free tier provides genuine value and the premium tiers unlock meaningful upgrades (full catalog, offline downloads, expanded access). AdeebOnline’s four-tier model with region-aware pricing makes premium accessible across different markets while maintaining a clear value ladder.
AdeebOnline was delivered across 12 milestones at a two-week cadence, with discovery to web launch taking approximately 6 months. The timeline depends on scope, but a milestone-based approach with built-in feedback checkpoints keeps delivery predictable and the client aligned throughout.
Three things: bilingual search that actually works for Urdu and Roman Urdu, a reading panel designed specifically for long-form Urdu content, and cross-platform deep-link sharing that routes non-app users to the web version without losing context. It was built for Urdu readers, not adapted from an English-first template.
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