Doozoo

Automated graphic design solution

The team met all KPIs on time through effective virtual meetings. Their flexibility, collaboration, and strong communication skills left a highly positive impression on me.

randel doozoo

Randel, Chairman & CEO

Doozoo - AI Designing tool

Industry

Creative Studio, UI/UX, Designing

Project Duration

9 months

Location

Australia

Client Name

Randall Griffis

Project Overview

Doozoo is an AI-driven graphic design tool that uses image generation and natural language understanding to rapidly create visual content like graphics, ads, and social posts. Automating up to 70% of design tasks, Doozoo boosts productivity and creativity, making high-quality designs accessible to everyone.

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Problem

A manual graphics design process that was time-consuming and repetitive

The creative agency faced a significant challenge: their graphic design process was slow, repetitive, and consumed far too much time. Designers found themselves stuck in a cycle of manual tasks, from creating initial drafts to making endless revisions, leaving little room for the creativity and innovation they were passionate about.

They needed a solution that would truly understand designers’ needs, analyze their preferences, and craft initial design drafts in seconds. By automating the repetitive tasks and streamlining the workflow, it allowed designers to reclaim their time and energy. , enabling teams to focus on creativity, quality, and strategic thinking. 

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Solution

Automated graphic design solution that

We needed to develop an AI-powered design automation tool that is both intuitive and user-friendly for branding agencies, creative studios, and design teams to design stunning visuals, banners, mockups, and posts in seconds using AI.

Doozoo offers AI-driven design process automation for the creation of visuals such as graphics, ads, and banners using image generation and natural language understanding. It comprises three main interfaces one for the Admin app for supervision, a client portal for the brands and agencies to manage and create their designs, and a designers panel for designers. It takes initial requirements from users with expected deadlines and design preferences they want to ensure they get the best possible design on time.

Doozoo offers a wide range of pre-made templates for seamless design creation. Acting as a dynamic communication platform, it bridges the gap between clients and internal teams. With Doozoo, clients gain real-time visibility into their project progress and the AI-generated designs being developed. Clients can effortlessly provide feedback or request changes to these designs, enabling designers to review and implement adjustments with ease, ensuring a collaborative and efficient design process.

Doozoo also helps people to work together and keeps track of different versions of designs. It has a big collection of design ideas and templates too. This way, creative companies can do their work faster and not get stuck doing the same thing over and over again.

The Results

AI-Powered Automation for Design Tasks

Up to 70% of the design process automated, significantly reducing manual work and speeding up the creation of high-quality visuals, making professional design accessible to a wider audience.

Efficient Design Generation & Customization

AI-driven tool that quickly captures design requirements through an intuitive chatbot, enabling users to receive tailored designs in minutes with built-in templates and real-time feedback integration for continuous improvement.

Enhanced User Productivity & Creativity

By automating repetitive tasks, Doozoo allows design teams to focus on higher-value creative work, boosting productivity and cutting design time from days to seconds while ensuring flexibility and simplicity in user experience

 
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What tech stack do we use for AI graphic design tool case study?

Optimizing Doozoo with Our Advanced Artificial Intelligence Technology Stack

Python
Reactjs
OpenAI
Flask
Nest js

Gen AI

Amazon
Hugging face

The Challenge

Automating the entire design process—from requirement gathering to design creation—while maintaining simplicity and flexibility presented a major challenge in developing Doozoo. 

Developing an AI system that accurately understands and interprets diverse and often nuanced user requirements can be complex and it requires the AI-powered design automation tool to be able to understand and interpret user requirements and generate designs that meet those requirements.

Creating an effective feedback loop where users can easily provide input and request changes to automated designs presents a challenge. The AI must be capable of adapting to this feedback and refining designs accordingly, ensuring that user input is accurately integrated into the final output.

Doozoo Tezeract
Doozoo Tezeract

The Process

We aligned with the business vision to develop a thorough project brief, including in-depth market research, competitor analysis, and relevant data. We then translated the concept into a concrete plan by outlining user stories and features, such as an automated graphic design solution, an AI design chatbot, built-in design templates, and a discussion panel, to validate the core assumptions of the MVP.

We began by designing the key screens to give the client a preview of the AI graphic design tool case study look. After refining the UX/UI based on their feedback, we finalized these primary screens and then expanded the design to include all additional screens, delivering the complete UX/UI for the product.

At this stage, our focus shifts to developing the AI design tool for creative agencies by designing the architecture of the AI model and training it.

After the product launch, we collected feedback from end-users to refine and enhance the product. We introduced new iterations and features concurrently to ensure an optimal user experience.

Key Features

Users can easily schedule deisgn and can communicate on each design progress and update with in a single roof. 

Provide necessary requirements and details about the brand including  color schemes, taglines, logo, etc, with the  specific information regarding the design you want to create

Use built-in templates or customized templates

The AI chatbot will take user’s requirements and provide you with the best possible design ad graphics matching your brand identity

User can provide your feedbacks on the AI-Generated designs by adding your comments and it will be resolved by a team of designers.

Doozoo Tezeract

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