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MailPitch

AI-powered HARO email automation

Industry

Marketing

Project Duration

2 Weeks

Location

Canada

Client Name

Michael Kaufman

Project Overview

MailPitch is an AI-powered email automation tool designed to streamline the HARO pitching process. By integrating ChatGPT with the HARO platform, where journalists submit requests for contributions, interviews, and quotes, MailPitch automates the entire process—from scanning queries to generating tailored responses. This tool efficiently handles HARO pitches, making it easier to craft personalized replies to journalists’ inquiries. MailPitch showcases our expertise in Python automation, offering a powerful AI-driven solution for faster and more effective pitching.

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Problem

Manual process of sending HARO Pitches

The problem with managing HARO queries is the time-consuming and labor-intensive process of manually checking emails, sorting through numerous queries to identify those relevant to your niche, and writing and sending personalized pitches. HARO (Help a Reporter Out) is a platform that connects journalists, reporters, and bloggers with expert sources to gather information for their stories. Responding to these requests is crucial, but the process is inefficient without automation. A HARO pitch is the response sent by a source to reply to a journalist’s HARO query, often requiring careful crafting and personalization to stand out. This inefficiency resulted in missed opportunities and delays in response for our client.

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Solution

An AI-powered Haro email automation that automate HARO pitches with AI

MailPitch is an advanced HARO email automation platform designed to Automate HARO pitches with AI. By integrating ChatGPT with the HARO platform, MailPitch continuously monitors HARO queries in Gmail inbox, identifies relevant opportunities based on your expertise, and generates personalized email responses. This HARO automation tool effectively automates the entire workflow, from detecting queries to crafting and organizing responses in a spreadsheet. By leveraging AI for personalized email generation, MailPitch significantly reduces manual effort and enhances efficiency, allowing users to manage their HARO pitches effortlessly and focus on other critical tasks. 

The Results

Enhanced Efficiency and Time Savings

Achieved 70% automation in HARO query management, reducing manual effort by over 30 hours per week and enabling faster response times to capitalize on critical opportunities.

Increased Pitch Volume and Personalization

Enabled users to generate 50% more personalized pitches/responses per week, ensuring tailored responses that align with specific industry insights and expertise.

Streamlined Workflow with AI-Powered Automation

Delivered end-to-end HARO email automation, from query detection to personalized pitch generation, allowing businesses to focus on strategic tasks rather than administrative overhead.

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Tech stack used HARO email extractor tool solution?

Leveraging Mailpitch with Our Cutting-Edge Artificial Intelligence Tech Stack

Numpy
Python
Pandas
Gmail
Fastapi
Amazon
EC2

The Challenge

  • Efficient HARO email automation

Ensuring MailPitch can effectively automate HARO email management by continuously monitoring and extracting relevant queries from a high volume of incoming emails, without missing key opportunities.

  • Accurate use of AI for personalized email generation

Developing robust AI capabilities to precisely match and identify queries that fit the user’s niche and expertise, ensuring that the generated responses are both relevant and personalized.

  • Consistent automation of HARO pitches

Maintaining high-quality and consistent personalization in automated HARO pitches, ensuring that the AI-driven responses effectively engage with the target audience and reflect each user’s unique expertise.

 

mailpitch challenge
Mailpitch Tezeract

The Process

  • Product discovery & scope

We aligned with the business vision to develop a thorough project brief, which included extensive market research, competitor analysis, and relevant data. We then brought the concept to life by defining a detailed list of user stories and features to validate the core assumptions of the MVP.

  • UI/UX screen development

We started by designing the key screens to show the client the product’s look. After refining the UX/UI through client feedback. Once these primary screens were finalized, we expanded the design to cover all additional screens and delivered the complete UX/UI for the product.

  • Solution development

At this stage, we focus on developing the HARO email extractor tool by crafting the architecture of the AI model and training it. 

  • Iteration and monitoring

After the product launch, we collected feedback from end-users to refine and enhance the product. We introduced new iterations and features concurrently to ensure an optimal user experience.



Key Features

  • Automated Email Sorting

Automatically sort scan and sort relevant HARO queries from HARO email in Gmail.

  • Personalized pitches

Generate personalized HARO pitches using GPT-3 tailored to industry insights.

  • Edit Response

Review the pitches and edit the response is required 

mailpitch key features

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