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BeautiFi

AI-powered virtual makeup Tryon

Tezeract had done a great job in developing AI Engine for our virtual makeup try-on app, they have the knowledge, experience, and had tried very hard and been responsible. They are experts in Gen AI.

Marcus Nguyen

Marcus Nguyen, Founder of Cydeva

Virtual Makeup Try On

Industry

Beauty & Cosmetics

Project Duration

2 months

Location

Vietnam

Client Name

Marcus Nguyen

Project Overview

BeautiFi is an AI-powered virtual makeup tool (mobile app) that enables users to apply digital makeup to their eyes, lips, and cheeks with precision control using GANs. Users can adjust the intensity of each element and customize their look by selecting individual makeup options—eye makeup, lip color, blush, or a combination—making it perfect for personal and professional use in the beauty and fashion industries.

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Problem

Develop an AI-powered virtual Makeup Tool

In the age of social media and online shopping, consumers increasingly seek tools to visualize how specific cosmetics will look on their unique features before making a purchase. This need is especially prominent in the beauty and e-commerce sectors, where accurate virtual try-ons can enhance customer confidence and drive purchasing decisions, allowing individuals to experience makeup virtually and express their personal style with ease.

To address these challenges, our client has partnered with Tezeract to develop an innovative AI-powered virtual makeup tool. This application will empower users to effortlessly apply digital makeup to their eyes, lips, and cheeks, enabling them to create stunning images that enhance their appearance without the need for extensive editing skills or expensive software. By leveraging advanced AI technology, the tool will provide a user-friendly experience that caters to diverse needs, from personal use to professional applications in the beauty and fashion industries.

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Solution

Easily Apply Virtual Makeup with AI-Powered Precision

At Tezeract, we prioritize fully understanding our clients’ visions and leverage our expertise in advanced photo editing technologies to bring their ideas to life. With a proven track record in AI beauty app development and the creation of innovative tools like Photoesthetic and Photoretouch—which harness the power of cutting-edge computer vision and neural style transfer—our team swiftly initiated the development of an AI-powered virtual makeup application tool to streamline the process of professional photo editing.

This AI-powered virtual makeup app allows users to effortlessly apply a range of virtual makeup, including blush, eye makeup, and lip color, directly onto their images. A key feature of this app is its precision control, enabling users to adjust the intensity of each makeup element applied. With this AI makeup editing technology, users can fine-tune their application, selecting varying levels of eye makeup, lip color, or blush to suit their preferences and achieve their desired look.

Additionally, the app offers a high level of customization, providing users the flexibility to choose individual makeup elements—whether it’s just eye makeup, lip color, blush, or a combination of all three. This versatility allows users to experiment with different looks and combinations, ensuring they have complete control over their appearance. This project also serves as an insightful AI-powered virtual makeup case study, showcasing the potential of AI in transforming the beauty editing landscape.

The Results

Enhanced Consumer Confidence

Achieved a 50% increase in user satisfaction and trust by offering lifelike makeup simulations tailored to diverse skin tones and facial features, ensuring precise and realistic results for professional and personal use.

Time Efficiency and Customization

Reduced image editing time by 40% with AI-powered precision and real-time preview features, enabling users to seamlessly customize their looks with minimal effort and maximum control.

Uncompromised Image Quality

Maintained 100% original image resolution and clarity through advanced AI techniques, delivering professional-grade results without sacrificing the authenticity of the base image.

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What tech stack do we use for the AI makeup application tool?

Building BeautiFi with Our Advanced Artificial Intelligence Technology Stack

Python
Flask
OpenAI
gpt4.o
React native

Fitz

StyleGAN

GFPGAN

The Challenge

  • Ensuring Realistic and Accurate Makeup Application

Developing AI algorithms that can accurately identify facial features and apply makeup in a way that looks realistic on different skin tones, face shapes, and lighting conditions is challenging. The tool must simulate the texture, shading, and blending of various makeup products while considering factors like skin imperfections and facial contours to achieve a natural look.

  • Keeping the originality and quality of the image

Maintaining the original quality of the image was challenging, as applying each makeup feature often resulted in a loss of image quality. To address this, we experimented with various AI techniques to ensure that the image quality remained consistent and top-notch with every enhancement.

Virtualmakeup AI Tezeract
Virtualmakeup AI Tezeract

The Process

  • Product discovery & scope

We aligned with the business vision to develop a thorough project brief, which included extensive market research, competitor analysis, and relevant data. We then brought the concept to life by defining a detailed list of user stories and features to validate the core assumptions of the MVP.

  • Solution development

At this stage, our focus shifts to developing the AI makeup application tool by designing the architecture of the AI model and training it with AI makeup editing technology.

  • Iteration and monitoring

After the product launch, we collected feedback from end-users to refine and enhance the product. We introduced new iterations and features concurrently to ensure an optimal user experience.

Key Features

  • Instant Preview and Real-Time Application

Users can see changes in real time as they apply makeup, allowing for quick adjustments and immediate feedback on their looks. This feature enhances the user experience by enabling effortless experimentation and the ability to visualize different styles without delay.

  • Realistic Makeup Simulation

The tool utilizes advanced AI algorithms to accurately simulate various makeup products and techniques, providing users with a lifelike representation of how different shades and styles will look on their unique features. This feature is crucial for fashion enthusiasts and professionals who require precision in visualizing makeup applications, ultimately enhancing consumer confidence in product choices.

Virtualmakeup AI Tezeract

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