Find out how exactly fashion giants increase their revenue by 10-15% guaranteed overnight: The final piece of the puzzle

How Recommendation Engines are being Used In Fashion Industry


Did you know: Accenture predicts that businesses that successfully apply artificial intelligence (AI) could increase profitability by an average of 38 percent.

If this was new to you, be sure to get your seat belts on as this roller coaster ride is going to be fun.


Ever wondered how some online platforms seem to know your fashion tastes better than you do? What if we say personalization is more than a buzzword, it’s the key to unlocking delightful and tailored shopping experiences. It’s not magic but an ingenious technology called recommendation engines? These AI-driven wizards work tirelessly behind the scenes, deciphering your preferences and predicting your next fashion obsession. In this journey, we’ll unveil the secrets of these digital stylists and How Recommendation Engines are being Used In Fashion Industry, and how they’re changing the fashion game.

Recommendation engines are the digital architects of personalized shopping experiences. They’re like your trusted fashion advisor, but with an uncanny ability to understand your unique style. These algorithms analyze your past choices, identify patterns, and serve up suggestions that make you wonder, “How did they know?” They’ve become an integral part of the online shopping ecosystem, revolutionizing the way we discover, shop, and connect with fashion.

Welcome to a world where your shopping journey is crafted just for you. In this article, we delve deep into the art and science of recommendation engines, exploring how they’re transforming the fashion industry. From predicting your dream outfit to boosting sales for fashion brands, we’ll uncover the potential of these AI-driven marvels. Get ready to witness a future of personaliztion..

How Recommendation Engines are Being Used In Fashion Industry

Ally Fashion, Woolrich, Dunhill, and a slew of other brands have embarked on a journey powered by AI recommendation engines, and the results are nothing short of astonishing. These industry giants are enjoying a remarkable 10-15% boost in revenue, all thanks to the smart algorithms that understand their customers’ preferences better than anyone else.

Not only do these engines supercharge revenue, but they also have a profound impact on customer satisfaction. Studies show that they can elevate it by a staggering 25%.

And believe it or not, in Tezeract’s extensive database, I personally observed that 7 out of 10 major fashion brands are already harnessing the power of personalized recommendation engines to delight their customers. Yieldify also agrees as they say that 74% of ecommerce companies have a website personalization program 

The fashion world is evolving, and these engines are at the forefront, shaping the future of shopping. But how do they address industry concerns, and what can they do for your fashion brand? Let’s delve deeper.

Recommendation Engines and Their Role in Psychology

At the heart of recommendation engines lies a profound understanding of human psychology. These systems don’t just rely on algorithms and data; they delve into the intricate workings of the human mind. By analyzing user behaviour, preferences, and choices, recommendation engines unlock the hidden facets of our psychology. They decipher what we like, what we might like, and even why we like it.

This psychological insight is the secret sauce behind their effectiveness. When a recommendation engine suggests a product or content, it’s not just a random offering. It’s a carefully crafted nudge, designed to tap into our desires and inclinations. It’s a digital ally that speaks our language, understands our whims, and anticipates our cravings. In essence, recommendation engines are the bridge between data science and psychology, crafting tailored experiences that resonate with the human psyche.

Studies in psychology have shown that humans are more easily persuaded when they encounter similarities. Recommendation engines leverage this innate human tendency by highlighting products or content that align with our past choices or preferences. When we see items similar to those we’ve enjoyed before, it triggers a sense of familiarity and trust. This persuasion through similarity is a testament to the intricate understanding of human psychology that recommendation engines employ in their algorithms. That is why personalized shopping cart recommendations influenced 92% of shoppers online to buy products. 

Hey, just wanted to share this study real quick?

According to the 2017 online survey done by Epsilon of 1,000 consumers ages 18-64, the appeal for personalization is high, with 80% of respondents indicating they are more likely to do business with a company if it offers personalized experiences.

Moreover, 90% of respondents indicate that they find personalization appealing. 

To dive deeper into the relationship, Epsilon did a study on more than 2,700 members and billions of transactions. Findings from the transactional analysis indicate that consumers who believe personalized experiences are very appealing are ten times more likely to be a brand’s most valuable customer – those that are expected to make more than 15 transactions in one year.

Additionally, those respondents who believe companies are doing very well on offering personalized experiences shop more than three times more frequently.

How Recommendation Engines Can Transform Your Fashion Brand

Imagine this: Your fashion brand isn’t just another option; it’s a personalized style companion. As your customers explore your online store, they’re not met with a flood of products, but a carefully curated selection that feels like it was tailored just for them. So, let’s discuss some benefits of AI-powered recommendation engines for fashion brands

Boosted Sales and Revenue

With recommendation engines, you don’t just sell products; you sell dreams. These intelligent systems analyze your customers’ past choices and behaviors to suggest items that resonate with their unique style. It’s like having a personal shopper available 24/7, showcasing products your customers didn’t even know they were looking for. Result? Your sales soar, and your revenue hits new heights. McKinsey also reported that Companies that get personalization right have the potential to generate 40% more revenue 

Enhanced Customer Experience

The frustration of endless scrolling to find the perfect item? Gone. Recommendation engines create a shopping journey that’s smooth, delightful, and utterly enjoyable. Customers feel seen, understood, and valued. They spend less time searching and more time savouring the experience, building a deep emotional connection with your brand. Gartner is also on the same page with us here as they found that customer satisfaction is expected to grow by 25% in organizations that use AI

And also Adobe had some similar results as 64% of marketers consider customer experience to be one of personalization’s top benefits. That’s more than improved conversion rates (63%), increased engagement (53%) and increased lead generation (43%).

Reduced Returns

Imagine the relief of receiving a package and knowing it’s exactly what you wanted. No more returns due to style mismatches. Recommendation engines help customers visualize how different pieces will complement their wardrobe, reducing the likelihood of returns. Your brand becomes synonymous with reliability and satisfaction.

Brand Loyalty

Research by Twilio Segment found that 60% of consumers say they’ll become repeat customers after a personalized shopping experience. They eagerly await your latest collections, recommend your brand to friends, and engage with your content. Your brand becomes a part of their lifestyle, not just a label on clothing. 

Efficiency Unleashed

Behind the scenes, recommendation engines streamline your operations. They help you optimize inventory management, target marketing efforts more effectively, and even predict trends. Your brand stays ahead of the curve, making informed decisions that lead to success.

In the competitive world of fashion, it’s not just about selling clothes; it’s about creating an unforgettable experience. Recommendation engines transform your brand into a beacon of personalization, style, and satisfaction. The result? Thriving in the digital age, where every customer feels like a star on your runway.


In this article we found out How Recommendation Engines are being Used In Fashion Industry by many fashion giants like Dunhill, Ally Fashion and Woolrich and many others are increasing their revenues overnight by a whopping 10-15% while having a boost in customer experience by upto 25% by using personalized recommendations whose algorithms studies the mind of the customer to tailor specific product recommendations that they would be most likely to buy, we further discussed how it can help your fashion brand see similar results. Not to forget the awesome studies we went through to gain clarity on this advanced system and its understanding of human psychology and persuasion.

Are you ready to change the face of your fashion brand forever with the evolution of AI?

I sure hope you are.

Then, let’s get on a free 30-minute AI-consultation to discuss further how Tezeract may be able to help you with our wild custom-tailored AI solutions.

These golden chances are not to last forever.

Mahtab Fatima

Mahtab Fatima

Digital Marketing Manager


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